The Advertiser chose me at random for the weekly feature in the Adelaide Shopper liftout. I was advertising my friend's son's wetsuit for sale through the on-line classifieds. The Advertiser interviewed me over the phone and then sent a photographer down to take a few shots to work with for the feature. The colour photo was on the front page of the liftout section. A smaller version of this photo featured on the front page of the newspaper. The B&W photo was inside the liftout section. You can't buy publicity like that. The wetsuit was sold by 8am on the day of the paper.
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